Turnaround = 3 weeks
There is an uptick of wanderlusting millennials looking to travel internationally. With many of them still affected by the 2008 recession, they tend to choose investing in short term experiences, like travel, rather than long term security, like buying a home.
We found the original website clean, but slightly disorganized. We enjoyed the meaningful multimedia, simple navigation, and pleasing color scheme, but we found the mission buried and the donate button so simple it was out of reach.
Based on our Affinity Diagram we learned:
-Our users might not travel as often because of work, school and inconsistent schedules
-People manage a personal expense budget, but often do not account for traveling
-Finding money for travel that fits into their budget is a constraint
-People are too busy to make time for travel
-People like doing the actual research, and finding places to go and experience
Beth is a sales consultant based in San Francisco. She is overworked and underwhelmed. She loves brunch, a good cocktail, and stalking puppies on Instagram. She wants to decompress, but can’t find time.
Millennials wants to travel more often as a means of decompressing but lack time and money. How might we motivate them to to overcome these constraints?
Whether you want a quick solo trip or a luxury vacation package for ten, EXPLORE travel options for modern millennials with narrow budgets.
A day in the life of Beth.
User Journey Map
When Beth discovers Bagaroo.
Next we made a user flow
Although, in the end, we hated the location frame, we did start out with this privacy pop-up.
The idea was for users to land on the "explore" page.
We wanted to include a calendar for easy flight booking.
And of course we included the trip's cost.
V. USer Testing
Users were able to click “Get Started” once they found it.
Users were able to understand our instructions to “User Current Location.” Will not work on desktop; only mobile. Users had some variability when it came to understanding the point of “preferred airports.” Some did not see the point. Others said they would want to choose Oakland instead of nearby SFO if it were up to them, suggesting this should be an option, but perhaps in the “settings.”
Users were limited in terms of exploration because we asked them to click on “Milan” only. Users were confused as to what to click.
Users found the flights section to be straightforward.
Users were confused which button to use when presented with daily spendings. Users wanted to create their own budget. Users understood “trip cost” page intuitively,
VI. Guerilla Testing
Our objective is to ensure our users are able to explore cities, and view pictures of destinations through a feed where other users will post their travel pictures. Through these images, users will also be able to see prospective trip costs. This is in an effort to motivate people to travel more despite money and time constraints.
Tasks & Scenarios
-Got to home page
-Explore Milan, Italy
-Book a flight to Milan, Italy