Bagaroo

Turnaround = 3 weeks

There is an uptick of wanderlusting millennials looking to travel internationally. With many of them still affected by the 2008 recession, they tend to choose investing in short term experiences, like travel, rather than long term security, like buying a home.

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I. Research

Survey Evaluations

We found the original website clean, but slightly disorganized. We enjoyed the meaningful multimedia, simple navigation, and pleasing color scheme, but we found the mission buried and the donate button so simple it was out of reach.

Affinity Diagram

Based on our Affinity Diagram we learned: 

-Our users might not travel as often because of work, school and inconsistent schedules 

-People manage a personal expense budget, but often do not account for traveling

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Empathy map

Pains

-Finding money for travel that fits into their budget is a constraint

-People are too busy to make time for travel 


Gains

-People like doing the actual research, and finding places to go and experience

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User Persona

Beth is a sales consultant based in San Francisco. She is overworked and underwhelmed. She loves brunch, a good cocktail, and stalking puppies on Instagram. She wants to decompress, but can’t find time.

 

II. Definition

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Problem Statement

Millennials wants to travel more often as a means of decompressing but lack time and money.  How might we motivate them to to overcome these constraints?

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VALUE PROPOSITION

Whether you want a quick solo trip or a luxury vacation package for ten, EXPLORE travel options for modern millennials with narrow budgets.

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Storyboard

A day in the life of Beth.

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User Journey Map

When Beth discovers Bagaroo.

 

III. Ideation

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User Flow

Next we made a user flow

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Wireframes

Although, in the end, we hated the location frame, we did start out with this privacy pop-up.

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Wireframes

The idea was for users to land on the "explore" page.

More Wireframes

We wanted to include a calendar for easy flight booking.

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More Wireframes

And of course we included the trip's cost.

 

IV. Prototyping

Mobile Prototype

We realized our prototype had a lot of flaws. We ourselves didn't even quite know how to use it. Here is our InVision Link.

 

V. USer Testing

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Onboarding

Users were able to click “Get Started” once they found it.

Location/Airports

Users were able to understand our instructions to “User Current Location.” Will not work on desktop; only mobile.  Users had some variability when it came to understanding the point of “preferred airports.” Some did not see the point. Others said they would want to choose Oakland instead of nearby SFO if it were up to them, suggesting this should be an option, but perhaps in the “settings.”

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Explore

Users were limited in terms of exploration because we asked them to click on “Milan” only. Users were confused as to what to click.

Flights

Users found the flights section to be straightforward.

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Budgeting

Users were confused which button to use when presented with daily spendings. Users wanted to create their own budget. Users understood “trip cost” page intuitively,

 

VI. Guerilla Testing

OBJECTIVE

Our objective is to ensure our users are able to explore cities, and view pictures of destinations through a feed where other users will post their travel pictures. Through these images, users will also be able to see prospective trip costs. This is in an effort to motivate people to travel more despite money and time constraints.

Tasks & Scenarios

-Got to home page 
-Explore Milan, Italy 
-Book a flight to Milan, Italy

 

Results

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VII. Final Statement and Next Steps

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It seems simple: users are the obvious protagonists in UX design. But, designers can sometimes forget that! We did that exactly. At first, we thought about what would be cool for us: a budgeting app that would offer suggestions about savings for money.  But, as we tested users, we found that their main pain point was actually about finding time to decompress from work. One of the ways they do this is by living vicariously through the travel plans--and photographs--of others. Our new app, after deciding to pivot, represents just that. We hope to further evolve this app over time, even after the project is due.