What I do (and have done)
I work with words.
I’ve shepherded them across platforms and formats, from Instagram captions designed to stop your thumb mid-scroll to television ads meant to make you laugh and maybe download an app. I’ve spun out law firm papers dense enough to make your head hurt, only to turn around and write simple UX copy. I’ve wrangled language in the field as a New York Times reporter and National Geographic author. But lately, I’ve been deep in the world of growth marketing copy. That means paid ads, from Instagram to linear TV. I currently lead a team of copywriters and content strategists at Rocket Money, formerly Truebill.
No matter what I'm writing, I like sentences that mean something, whether they’re wrapped up in a photograph, a product, or a feeling. And no, I don't mind AI. I use it most days myself, but mostly for cooking.
150+
Articles written for The New York Times, National Geographic, NPR, the Washington Post, and more.
300+
Advertisements written and produced in-house between Rocket Money, Rocket Loans, The Rocket Visa Signature® Card, and Fundrise.
$100MM
The amount of revenue I've helped generate for top startups.
Clients and companies
