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Advertising

I currently lead a team of copywriters at Rocket Money. Thye're really talented. I also write some ads of my own. That's what you'll find here. These (mostly) direct-response creatives were fun to write, but they performed because of collaboration (shoutout, video!). Here are a few examples where teamwork turned concepts into results.

TV commercial: Wine O'Clock

Featured on TV, this 15 second version of "Wine o'Clock" as we called it, was written by me, edited by Angela Robledo's video team and art directed by Taylor Sommer's design team. Head of Creative for this was Christian D'Alessio. 

Panel Discussion

Here's a paid social ad written by me with creative direction by Christian D'Alessio, Taylor Sommer and Angela Robledo. 

Budgeting Better

Writing by me, video editing by Dylan Barrett. Featured on Facebook, TikTok, and Instagram.

Canceling Subscriptions.

Writing by me, video editing by Benjamin Rehm, and creative direction by Ian Momsen. Casting by Likewise. Featured on Facebook, Snapchat, TikTok, and Instagram.

Budgeting

Writing by me, video editing by Benjamin Rehm, and creative direction by Ian Momsen. Casting and production by Flesh and Bones. Featured on Facebook, Snapchat, TikTok, and Instagram.

Canceling Subscriptions

Writing by me, video editing by Benjamin Rehm, and creative direction by Ian Momsen. Casting by Likewise. Featured on Facebook, Snapchat, TikTok, and Instagram.

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©2025 by Rena Silverman Devereux. 

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